Our Story...

Since our founding in 2015, Norac Foods UK (NFUK) has grown to become a major player in the UK food market. Our success is a testament to the hard work of our dedicated team, the support of our parent company and our sister manufacturing companies. This collective effort has driven our organic growth, establishing us as a key partner in the baked continental morning goods sector, with products that also make perfect snacks…

Boulangerie
1980 - First Steps To The UK

Bruno Caron became the sales director of Le Ster Biscuit Factory in France

1985 - First Export in the UK

Bruno Caron steps into the role of general manager and gradually assumes full ownership of Le Ster. Under this new leadership, the first finger madeleines are successfully exported to the UK.

Baguette
1992 - Founding the Group

Norac Foods Group is founded by Bruno Caron

2000 - From France to the UK

Norac Foods Group took a significant step towards international expansion by exporting its beloved brioche products and crepes to the United Kingdom via a partner.

Crepe
2014 - Baguettes Debut in the UK

We introduced our iconic Soft French Baguettes to the UK market under one of the Norac Group's brand names.

Bread
2015 - Expanding the UK Venture

Following years of continuous growth, Norac Foods made the strategic decision to establish its own subsidiary in the UK. Under the leadership of Bruno de Bourmont, the NFUK team began to take shape.

2016 - Launch of Whaoo! UK

Norac Foods UK successfully introduced Whaoo! to the UK market, delicious filled crêpes that are perfect for fun-filled, active little lives.

Whaoo logo
2017 - The Arrival of La Boulangère in the UK

Following years of success in France, La Boulangère expanded across the Channel, offering quality products conveniently packaged for the modern lifestyle.

Bread
2019 - La Boulangère Expands Offerings

We identified a demand in the market for premium vegan snacks. We introduced our beloved croissants and pains au chocolate to cater to our vegan audience.

Vegan croissants
2023 - Whaoo! Launches New Flavour

Whaoo! launches a delicious new flavour Crunchy Chocolate Filled Crêpes

Whaoo balls